Crisis communication encompasses both the management and monitoring of information flows surrounding an incident or crisis.
The aim of crisis communication is to generate a level of trust before a crisis, on which your organisation can build in the event of an incident, and to live up to this trust during a crisis.
Thereby underpinning the credibility of your organisation and minimizing the negative impact of the crisis on your reputation. Furthermore, your organisation’s crisis communication objective is to meet the information needs of your relevant stakeholders and the prompt correction of false reports.
Crisis communication also serves the reduction of inquiries into your organisation as well as the associated time expenditure through targeted communication. Both in the short and long-run an established crisis communication strategy helps to preserve your organisation’s reputation through factual timely information, ultimately leading to the avoidance of a loss of confidence of relevant stakeholders.
Learn more about Crisis Communication in our video!